Marketing models have been misplaced by the storms high-end wine.doc

 PAGE \* MERGEFORMAT 9 Marketing models have been misplaced by the storm’s high-end wine From 2000 onwards, with the consumption of upgrades and new high-end wine Shuijingfang, National Pits 1573, willing the successful listing of the high-end wine market is like an enormous magnetic field, attracted a large and small enterprises, and gradually became the Liquor companies competing for the main battlefield. Despite the large number of liquor business in this market, salivating over, but can really chase the high-end, sub-market share, not only depends on the external market environment, market opportunities, depends on the strength of enterprises, operational concepts and marketing mode. The fall of Beijing Before and after 2004, a production of Didang Jiu-based liquor company, closely follow the market, launched a targeted hot spots in the 300-500 yuan / bottle of the high-end products. In the layout of the market a few years, after they have had some gains, the company began brewing smug way to Beijing to compete for market high ground, hoping through the capital market development, the accumulation of radiation around the market potential and the national market. In 2006, the enterprise and its distributors Beijing repeated consultations, cooperation plan, a generous listing of the program, businesses bear the slotting allowance, promotional fees, terminal fees, businesses and distributors on the market of common input and maintenance, the program’s core strategy is to big Area Distribution by Chao, hotels, distribution channels, by strengthening channels, the breadth and depth of coverage to increase market visibility, and then pull through promotional spending, start the terminal. Ultra-channel business strategy: supermarket chain in Beijing, large supermarkets for coverage, coverage of more than 50%. Hotel Channel Strategy: some have high influence and high alcohol consumption capacity of the star hotel, take unconditional Distribution strate