Marketing mode to experience the charm of Di-color bloom Road.doc

 PAGE \* MERGEFORMAT 19 Marketing mode to experience the charm of Di-color bloom Road When the company identified a long-term strategic planning, the profit model is followed to determine that the determination of corporate strategic marketing model. If only the former without the latter, the corporate strategy but a fantasy castle in the air. Therefore, to determine the enterprise strategic marketing model, that corporate earnings model will become business-critical issues, but also business matter of survival. Recall that the domestic industry on the development of history, from Procter amp; Gamble, Unilever and other foreign-funded enterprises to enter China, the domestic Japanese market fundamentals showing of the “Boxer Rebellion” of the occupation of the situation. Although a few sticks of the late great domestics products But the most brilliant opening up as a meteor in the moment and spin attributed to silence, at this stage is the innovation of industry products, attempts to stage. then the Shulei BONS rapid expansion mode, the terminal block of life and life marketing model broke the waves stagnant water is not scared of the situation, but with P amp; G’s counterattack, this trench warfare finally ended in failure BONS, at this stage is the sales model of the industry’s innovative attempt to end the stage. and then later became the twelve level market is monopolized by foreign brands, the formation of the so-called “terminal market”, the domestic market, the brand had fought in three or four lines to form a so-called “flow market”, which is the date of the enterprise channel sales model to try stage. The most The problem is that when foreign brands to Procter amp; Gamble began across the board, led by “mop-style” encirclement and suppression, when big domestic brands had to be pressed three or four lines in the struggling market, raised prices of butcher’s knife kill each other, to obtain it, such as “Blade like “profits for the sake of survival, t