Marketing Natural and the Natural Marketing - the worst cases the marketing REVIEW.doc

 PAGE \* MERGEFORMAT 4 Marketing Natural and the Natural Marketing - ‘the worst cases the marketing’ REVIEW We live in the ‘marketing’ ubiquitous era. We are consumed daily necessities, there are ‘marketing’, every day we do not avoid the media, there are ‘marketing’, we are living in quarters where there is’ marketing ‘... ..., we have so carefully constructed to live in someone else’s’ Marketing Circle ‘Lane, but also rack their brains in’ marketing ‘with others. Sometimes I wonder, when the technical means of marketing all walks of life, reached its apex to let me dazzled, others will not like me, or feelings, or at a loss. The true nature of marketing, what the what is it? Us away from its ‘course’ it? We ask ourselves. Yu Lei and I co-authored a book of this style of weird - ‘the worst cases, the marketing’, perhaps on your desk at this moment on, this is a way to use scenarios to reveal the marketing dilemma and offer solutions to the real book. I believe that you are not only interested in one of the methods and techniques, it also provides a number of professional thinking on the marketing problems multi-dimensional perspective. Let us with a number of ‘the more read, the more confused’ marketing books is different is that these perspectives will help us find missing years of ‘marketing character’, as well as to guide us to do this that adhere to the ‘color marketing’. Let me give an example book. ‘Promotion’ has become a factory business was the most frequently used marketing tool, operators are often complacent in the consumer promotion ‘loved’. In this regard, we have come pouring a pot of cold water: Beware! At the foot of the ‘promotional swamp’! Summarizes the most common of the eight major marketing errors, namely: promotion can help me to buy market share; the customer is always like me to do promotion; went so far as there are promotional items, I will follow-up; bought did not sell refined, promotions are always profit; sales target is my