Marketing mistakes - Enterprises Waterloo.doc

 PAGE \* MERGEFORMAT 5 Marketing mistakes - Enterprise’s ‘Waterloo’ With the development of market economy, ‘marketing’ is not a new term. Large multinational corporations, small workshop-style village and township enterprises, are in practice with their own marketing ideas attaches great importance to marketing theory in enterprise management and use. Marketing has become a core component of business strategy. Marketing decision-making fight for it or not, have been related to enterprise development and survival. Marketing decision-making mistakes, will lead to corporate Waterloo - even if you used to be so strong. In this paper, with ‘three companies’ marketing success or failure to examine the impact of the decision-making to the enterprise. 3 company had put in just three or four years to achieve sales of three oral liquid more than 80 billion yuan, in the highly competitive health care products on the market come out first. 3’s success lies in marketing: 1. Spare no effort in the construction of a huge marketing network. Three companies in its heyday there are several hundred products marketing company. Divided according to level of head office, product marketing center, theater headquarters, subsidiaries, branch offices, workstations and other six organizations, there are hundreds of thousands of sales people. Cost of product sales subsidiary of a level of sales revenue accounted for more than 30%. Throughout the three company structure is based on sales as the main body structure of a typical dumbbell. This structure system in the early development of enterprises is its a success. Its vast marketing network of organizations is almost covered except Tibet and Taiwan as a whole outside of Chinese soil. With this dense web, three’s the result of market development can be described as ‘Justice has wide but not loose’. Two . Successful marketing propaganda. A large number of households leaflets are just three companies first. Initially achieved good resu