Marketing mode between success and failure.docVIP

 PAGE \* MERGEFORMAT 24 Marketing mode between success and failure In recent years, marketing of the new term after another, voluminous. For example: The marketing, entertainment marketing, event marketing, cultural marketing, etc., of dazzling, at a loss. ‘Marketing Is What mode? What kind of pattern in the end be right for me? ‘Many businesses were issued such a sigh. In fact, these new terms of marketing and new forms of marketing just recruit patients only, not models. Like martial arts in the ‘降龙十八掌 ‘, only the number of strokes combined with surgery can be called a routine, can be called a model. Marketing model is a structural combination of marketing strategy. Marketing model is both a science and art, there are both logical and creative, a bit like the Ancient Art of War in the formation. 4P is a fundamental marketing, how to mix the 4P? Combination of principles? What are the conditions? This is the marketing mode. Model is the most important! Model is the key to success! Marketing has one and only four modes Marketing has 4P (product Product, Price Price, Location Place, Promotion Promotion), As for the later 4C, and 4R are all concepts of interpretation of the enterprise the most useful thing that 4 P. Besides, how to mix that 4P is important, so we 4P elements of marketing research from the research and development to a combination of research. How do I mix 4P? China is very little discussion in this regard, but added ‘The Art of War’ quite discussed. In fact, Thirty-Six Stratagems itself is not important, it is important that the dynamic between them and the use of combination of conditions, the principle is the use of models. I think: Marketing has one and only four modes. Used to be the 4P as in a plane four-point, and now we put it into a cone: one P is a strategic, other 3P around this one to combine P. This ultra-quiet power structure is very strong. As a result, we can put into marketing mode of each product, channel, price and promo