Marketing Director.doc

 PAGE \* MERGEFORMAT 10 Marketing Director 1, with interpretation of the legendary marketing Today, not many people master of advertising, David Ogilvy of which can be regarded as an outstanding one. He founded Ogilvy amp;amp; Mather advertising agency, and the company’s growth into 53 countries in the world today has 278 branches and lay the foundation for multinational companies. He was written in 1962’s ‘Confessions of an Advertising Man’ is still a classic of the advertising industry. But he had such an interpretation of its own: ‘He’s 38-year-old, unemployed, the University dropped out of school. Made cooks, salesmen, diplomats, has also worked as a farmer. He fully understand marketing, nor did any advertising copy written, but he claimed interested in advertising, that, in this line of Big Apple career, but also prepared to accept the year 5000 U.S. dollars salary. Such a person, I really doubt Which advertising company would dare hire him. However, the London-based advertising company has hired him for three years, he became the world’s most famous advertising the author, and soon after founded the world’s largest advertising company, ranked 10th ... ... ‘ We will not only guess maybe he was a hundred-talent. And read his book you will find: he is an accumulated experience and experience through applications to a successful man! - Many of his summing up of business activities has become a useful criterion is the original of marketing. As he concluded: ‘Each title should be to bring out products to the potential buyer’s commitment to their own interests. ‘Therefore, we are now able to know the performance of Rolls-Royce cars’ classic ad ‘:’ This new Rolls-Royce cars at a speed of 60 miles (about 96.5 kilometers) when traveling along the the loudest sound from the clock ‘. He also concluded that: ‘survey shows that write negative words in the title is very dangerous’. - Because the audience may simply ignore the ‘no’ or ‘no’! This truth seems to be si