Market-oriented organizations marketing resources market performance and shareholder value.doc

 PAGE \* MERGEFORMAT 22 Market-oriented organizations marketing resources market performance and shareholder value Abstract: The more market-oriented organizations can gain sustainable competitive advantage and excellence in business performance, market-based resources and the excellent market performance can help companies achieve the ideal of shareholder value. Marketing resources can lead to cost advantages of price increase the perceived value, or you can re-invest in creating more market-based resources. Keywords: market orientation; marketing resources; market performance; shareholder value Generally believed that market-oriented enterprises to achieve sustainable competitive advantage is the key ways, and can significantly improve organizational performance, many research from an empirical point of view confirms that the enterprise market orientation and business performance between the significant positive correlation. In this paper, based on market oriented marketing resources, customer performance and market performance, the relationship between shareholder value and to in-depth understanding of market-oriented organizational culture to Sustainable Competitive Advantage. First, the types of marketing resources and their relationship The cornerstone of contemporary marketing theory is the market-oriented organizational culture based on this perspective of the adoption of market-oriented definition. Figure 1 shows the impact of market-oriented organizational culture, market performance and shareholder value of the internal mechanism. In short, the marketing impact of market-based support resources corporate resources (including capacity and assets) of the level and quality, thus can improve the value delivered to customers and generate good market performance, and market-based enterprise resources and good market performance will help enterprises to achieve the ideal of shareholder value. marketing resources will lead to cost advant