Market Watch- cosmetics store chain has been joined under kidnapping.doc

 PAGE \* MERGEFORMAT 5 Market Watch: cosmetics store chain has been joined under kidnapping Chinese cosmetics industry grew much faster than the average growth rate of the national economy, in the face ‘double eleven’ single-day sales of 35.5 billion yuan in the ‘astronomical’, many cosmetics store lost courage. Coupled with the external market environment the impact of store uneven, unbalanced market site, store and unable to meet the high cost integrated enjoy spending way (to meet consumer demand in a variety of life, psychological nothing so many things from the store. This is one of the worst times, it was the best of times! Data show that China’s online shopping market transaction size is still maintained the momentum of high growth, but the current total amount of online shopping is only equivalent to about one-seventh of the total sales of medium-sized entities formats, only a dozen electricity supplier in China B2C mode year history, theoretically even to maintain the current growth rate, but also several years to exceed the current total domestic sales of medium-sized commercial entity, even a decade later, the line will be the mainstream consumer spending, of course, line, line Under fusion is definitely a trend. natural selection, survival of the fittest. Chinese electricity supplier to grow by leaps and bounds, fierce and forced offline channels spontaneous integration. Fact, many electricity providers transition from traditional industries, but they buck the trend toward the line, go to penetrate traditional electricity providers do first, to avoid duplication of development, low-cost malicious competition, to make channels for their brand positioning precision of integration through the next line. they cater to the mainstream of the times on the one hand, they consider the brand’s survival, the pursuit of profit, it also needs to expand the brand scale, to penetrate the line to do the brand, through the store for their own blood supply. fu