Market the source of incremental.doc

 PAGE \* MERGEFORMAT 9 Market the source of incremental Classroom Tip: 1, how to develop precise marketing strategy? 2, competitive market, the principle of an incremental strategy for how the like? 3, the incremental strategy of niche markets how do it? How to achieve incremental market? This is the marketing managers at all levels of hard thought. Relatively high capacity and the increasing expansion of a rational consumer, the market seems to have become more and more narrow space, to an incremental addition to further expand the overall market demand, pay much greater share of squeezing out rivals, but in products and marketing tools are the homogenization of convergence of competition conditions, the increment seems to only rely on increased resources, or execution of the fight with the competitors. Low-profit operations in the appliance industry today, by simply increasing the allocation of resources to achieve the incremental market, most enterprises are difficult to achieve. Say the least, even with the resources of this type of growth mode of extension is a huge risk, no increase in profits is often incremental, and even an enormous loss, dragged into the quagmire of the enterprise! ‘Therefore, Thrace who Qiuzhi Yu potential, and not responsible for others ... ...’ (grandson of language), so the realization of incremental market, it is necessary to plan how to scientifically and creatively market and competitive strategy options to start in this basis Yongming armed forces in order to establish a market advantage, under the premise of ensuring the realization of incremental benefits! View of this, as a marketing manager, first and foremost task is to conduct market strategic planning, and make the right choice. Ask questions in class one: how to formulate precise marketing strategy? Precision’s strategy is based on a scientific basis of market analysis, we combine many years of domestic marketing and management consulting experience and market