Marketing Director- Marketing What are the benchmarks-.doc

 PAGE \* MERGEFORMAT 4 Marketing Director: Marketing What are the benchmarks? In all people can see the Chinese and foreign marketing, marketing books, regarded the benchmark to determine the amp;quot;demandamp;quot; rather than determine the amp;quot;competitionamp;quot;, that means companies must market-oriented, consumer-oriented, through the whole its efforts to produce marketable products to meet customer needs to achieve business goals. Follow the amp;quot;on-demand research and developmentamp;quot;, amp;quot;on-demand productionamp;quot; and amp;quot;on-demand salesamp;quot; theory in a headlong into the market tide, but it amp;quot;needsamp;quot; is not happened to your body to. The most popular is the amp;quot;on-demand productionamp;quot;, and its advocates, also known as Philip Kotler of Marketing the world one of the authorities. According to Philip Kotler’s argument, if an enterprise’s marketing staff do a good job of marketing research to understand the needs of buyers was the product design and manufacture the right path, to have a reasonable pricing, distribution and promotion do a good job, and if everything doing a good job, then these products could easily sell out, it simply means that marketing is also superfluous. It is true that to understand the amp;quot;demandamp;quot; is a process of marketing, but not marketing, Philip Kotler, the benchmark may be a very great theorist, but it is not a practical home, an ideal than a reality, after all, marketing scientists ideal alive, operating those who are busy with reality. Forecast as if trying to drive blindfolded Businesses today are not in a fixed and known to operate in an environment, its competitors and customer preferences have been changing in a dynamic, ever-changing competition, rapid technological change, new political, economic, technological, social and natural environment showed a high degree of uncertainty, making alternatives to enter customer loyalty in an increasingly decli