Marketing Do not demanding perfection!.doc

 PAGE \* MERGEFORMAT 6 Marketing Do not demanding perfection! Case: friends business, primarily through telemarketing From .com more business. I propose: Every weekend, so that each telemarketing staff summary of this week ran into difficulties and problems, be sent to him; then his consolidated, 11 pop star to give the standard answer, one voice. A friend that ran deep and immediate implementation, Sun aggregate up all the difficulties and problems. A result, 10 days later, a friend is also for those who ‘difficulties and problems of’ busy because he wanted to these difficulties and problems of the standard answer the thoughtful, the perfect number, the answer, do not need to be revised later. A result, standard answer is given a draft 2 draft 3 draft ... ... has not been finalized! He always felt that some of the answer is not yet perfect, there is a lack of, with a total sound thinking. I have the hearing, quickly, and to contact friends, persuade him as soon as possible of these ‘standard answer’ first sent out under the ‘pilot’ can be, because time flies! Also, you really want a friend in accordance with this line of thinking to do marketing, the problem is big, because every week, telemarketing staff, there will be difficulties and problems raised were the need to give answers, and in front of the problem is not resolved, the latter problem will come one after another, friends, even with superhuman powers, can not help it! Marketing, there is no perfect! Friends that this example is typical, is also very common. In the marketing field, we have too many companies, too many marketing people always think of the marketing industry to do some more perfect, to be perfect! In fact, it is simply unrealistic to expect! Marketing, there can be perfect! Because the marketing environment is too complex, unpredictable change. The international financial crisis, domestic rain and snow floods, government intervention, trade associations requested, executive chang