Marketing Mode- Innovation is the hope that.doc

 PAGE \* MERGEFORMAT 5 Marketing Mode: Innovation is the hope that The market continuously updates and shuffling, any past success or has been a successful model to copy or duplicate current marketing methods are no longer with less rigid gas convincing. Many of the clients to me for advice, but also there have been full of pride to me to talk about, such and such a product successful promotion of the market approach is suitable for them because products similar to each other, functional convergence, it also able to use them or take them a little light After a little contemplation of their own to conduct business operations in order to avoid detours, access as quickly as possible to enhance the strength. In this regard, my attitude is very firm, like a pot of cold water poured under the head, relying on others to imitate or to follow the footsteps of learning, not only the likelihood of success weak. The key is the loss of their own resources at the level of core competencies, on the contrary, innovation or breakthrough in product promotion and brand is the real concept of the operation. I am opposed to the obedience of imitative learning, but does not reject the innovation. Some time ago as medicine and health products in the market keen on the meeting, as many companies regardless of their own objective conditions and resource accumulation, but also to swarm up the crowd. Indeed, the meeting marketing, advertising noisy compared to a single building on its reputation and service communication much stronger, but if its as a whole marketing process and the dominant mode of market expansion, I think, the risk is large enough. Gather consumers through an increasingly high cost of; 2, adopted at the meeting rally induced incitement to achieve on the spot to buy, its degree of difficulty is also gradually increase. Some people say that is not a very successful Amway do, but the set of a complete system is the accumulation of several decades, say sales of its hea