Marketing the forefront of the most fundamental solution- Back to Kotler!.doc

 PAGE \* MERGEFORMAT 21 Marketing the forefront of the most fundamental solution: Back to Kotler! Qian donkey Why Technology in poverty? Forefront of the new changes in marketing in 2004 Recently in 2034, China’s marketing environment has clearly undergone profound changes; a result of these profound changes are not fully known, resulting in a large number of the original ‘successful’ rapid decline, and even to die ‘unclear’; a large number of original Some of ‘successful’ active learning enterprise ‘apprenticeship Czech Republic, the body does not die first’, too late to achieve the original ‘successful’ height, ‘success’ of the maintenance of long-reach originally did not have ‘successful’ had the experience; Exist side by side is, ‘cross the success of’ not uncommon; ‘small nations to defeat great powers, weak country defeated power’ has become commonplace. There are indications that the first time ever in Chinese history through the market, by marketing to the era of redistribution of social wealth, and finally arrived; business for the first time in the market, in the marketing level, the real virtue of the operator’s ability to achieve true ‘ Liangshanpo Hero row seating ‘. ‘Shun city prosper, gone against the tide will perish’, which in China is a new ‘shuffle mode’; its arrival, the marketing industry event. 1. Bribery Marketing kill them ‘Anti-Unfair Competition Law’ Article VIII: ‘operators are not allowed to engage in bribery or other means of property to sell or buy goods, in the unlisted unit or individual secretly giving kickbacks to bribe punished; other units or individuals in the unlisted implicitly accepting kickbacks in order to bribery punished ‘; 22nd of’ operator using property or other means to pay bribes to sell or buy goods, constitutes a crime shall be investigated for criminal liability; does not constitute a crime, the supervision and inspection departments under the circumstances 10,000 yuan imposed a fine of not more than 20