Marketing the key to victory or defeat- to determine the nature of the business battles.doc

 PAGE \* MERGEFORMAT 9 Marketing the key to victory or defeat: to determine the nature of the business battles War in the four strategic business model, select offensive warfare, flanking warfare or guerrilla warfare, was a latecomer to the brand leader in the face of the leading category brands, often can make multiple-choice questions. Currently, there are a lot of companies do not thoroughly understand the three most intelligent strategy for enabling the distinction between, and even business is dead, not find out what your going through a kind of commercial warfare, what caused his death. Business models to comply with the three war ‘in the decisive battle of locations, to have a relatively superior force’ of the supreme military principles of war. In addition to the three kinds of strategies for corporate capital investment requirements are different, the core of which is to understand its inner logic of competitiveness, the difference in order to make the right decisions and choices. Battlestrike: the provision of alternative grounds for leading brands Select offensive warfare, that is aimed at leading brand category, for its inherent strength of the collateral, opposition to build their own competitive advantage. Offensive war, the logic of competition: direct response leading brands, seize the vital, standing on the opposite side, providing ‘two elections a’ substitute for reason, targeted to the leader’s market ‘to mention is’. Offensive warfare require companies to have sufficient funds to be backed up, only to maintain continuous investment in response to complex market, in order to make the wheel of marketing up and running efficiently. BMW Mercedes-Benz body for the large, comfortable chairs, to position it as ‘suitable for riding’ to curry favor with those who ride cars. BMW Manufacturing Body smaller, agile model driven attack, positioning itself as a ‘super-driving machine’, to ogle the driver. BMW has become the antithesis of Mercedes-Ben