Marketing the need for new thinking.doc

 PAGE \* MERGEFORMAT 4 Marketing the need for new thinking Since 2000, successfully listed on only a handful of health care products. The failure of the products have countless - This includes the Neptune Neptunus Pharmaceutical Jinzun, Long A’s Satoshi and strong, his wife Han Lin Ching-fat, the reduction of the so Yangshengtang. If these long history and strong, experienced business can be successful in operating their own products, then the health products industry, how it? ‘Business is getting increasingly difficult to do’! Occurred in the health products industry, and in almost all of the industry staged. Put aside the reasons aside, we must ask: media propaganda ‘surplus economy’ is that true? China’s market is really no chance of it? No, the so-called surplus economy, but the lack of innovation in the enterprise the ability to conduct low-level homogenization of competition performance; the Chinese market still has a lot of opportunities - although the antibiotic tablets, injection unmarketable, but some factories to develop antibiotics effervescent there is a very good sales; although fewer people taking calcium supplements, and there are more people started to eat a multi-vitamin; vacuum bottle are no longer marketable, is because more people bought a water dispenser. Chinese market is still a large number of opportunities. These opportunities just more covert than ever before, more difficult to capture, the need for greater determination and greater super-skills. In a rapidly changing environment, while many manufacturers face of rapidly changing market, but the lack of change in awareness and coping strategies, still follow the conventional marketing model to promote their products. Health care products manufacturers are doing a simple ad bombardment; appliance manufacturers are also engaged in price war; pharmaceutical companies still use the rebate instead of relying on research to conquer the consumer ... ... vast majority of cases, the old me