Marketing the battlefield need to clean up.docVIP

 PAGE \* MERGEFORMAT 5 Marketing the battlefield need to ‘clean up’ From the history of war, we can see, the war in a campaign or a battle to fight down, often has to devote much energy to do battle for ‘clean’ work, such as weapons collection, treatment of soldiers, prisoners, army reorganization, and experience lesson summary and incentive activities at the same time began to adjust deployment of troops for the next battle or battle preparation. The global war, certainly from the battle and the battle again and again concatenation up. After every battle the ‘clean up’ work, is actually standing on the global and strategic level of war, the fighting caused by changes in the strategic variables to be summarized and school adjustment. In the ‘Problems of Strategy in China’s Revolutionary War’, the Chairman Mao stressed the battle commanders and tactical commanders to understand the laws of the strategy to some extent, to understand the global nature of things, more things will use the localized, because partial things belong to the global nature of things, such as ‘to take care of the composition of forces and the Corps to take care of the relationship between the two campaigns, to take care of the various operational stages of the relationship between the’ and so on. If the business activities of the enterprise as a whole as a ‘war’, then the company launched the activities of every marketing From EMKT. fact, the equivalent of a battle or fight. ‘Research with overall guidance of the laws of war, a strategic learning task. Studies with localized guidance laws of war is the science of campaigns and tactics, the task of learning ‘. As Chairman Mao said, between the global and local, are not mutually separated, but mutual dependence and support, and tactical needs of the strategy guide, strategy requires the adoption of specific tactics to implement them. Analogous to business, business strategy and specific marketing activities, the same relationship also exist