Mask brand can go far-.docVIP

 PAGE \* MERGEFORMAT 11 Mask brand can go far? Some time ago I was asked to do the mask in China, in the end there is no market opportunities? I said that the current market is too flooded mask market oriented, not to say no chance, the key brand positioning of the mask is appropriate at this stage of the market. Though, mask market started relatively late, but it’s fast becoming the industry category inside a potential category, but be concerned about and we found that cosmetic mask is an important complementary terminal market category, but also the use of fast-food consumer category, you do not this category, there are also others to do it. Besides, mask market have a certain market space, the key is how to locate and operate, the market is eat, and if they are good, consumers will still choose. Mask category in specialty stores is also a potential category, it is also one of consumers’ idol category. Recently heard the news, local first mask brand L’Oreal beauty incurs acquisition, which is the world’s largest cosmetics company L’Oreal Group’s acquisition of the local Japanese brand small nurses and Yue-Sai brand case after another, but also the United States for less than three years that a listed first times local mask brand acquisitions. According to public information, the Offeror L’Oreal Group is one from Europe has a 106 year history of cosmetics, which owns Lancome, Giorgio Armani, Biotherm, L’Oreal Paris, Garnier, Maybelline, Vichy, La Roche-Posay, Mickey silk and many other famous brands of cosmetics, covering skin care, makeup, cosmetics fields, with annual sales exceeding its 2012 sales of 22.46 billion euros sales, operating profit amounted to 3.71 billion euros, compared with last year grew by 5.5 % and 12.3% .2012 L’Oreal Group operating profit increased by 12.3%, accounting for 16.5% of sales; net cash flow increased by 26.4% to 2.58 billion euros, a record high both in the Chinese market to achieve sales of 10.7 billion, for the first t