MAXAM- abandoning or renaissance-.docVIP

 PAGE \* MERGEFORMAT 9 MAXAM: abandoning or renaissance? The same for the Jahwa an enterprise’s brand, ‘United States and Canada net’ and ‘six God’ provide the industry with an entirely different case versions and two completely different corporate image: ‘six God’ as successful examples have been included in the Harvard Business School cases, in various forums and selection in the year that year the list, home-based and therefore become a reference brand manager system and other international management mode model for the successful transformation of state-owned enterprises as Shanghai Bright Dairy and other companies can learn. The ‘United States and Canada net’ is often used as a typical decline in a number of conferences and seminars in the expert analysis, the net behind the home of United States and Canada seemed to return to the planned economy era has become a business, this type of analysis is roughly in common United States and Canada can not keep up the trend of the net is a brand, there are a large number of brand management issues, even the ‘Canada net’ these words are so dirt (if you just look at the name, the author is really difficult to Oil of Olay these words and linked fashion, brand names and brand value proposition is the two concepts), family-oriented type of local enterprises and multinational companies with the industry differ greatly (even a ‘not eligible to compete’) ... ... The analysis was a conclusion can only be unique, that is to give up and the creation of a new brand. To further explore the problems faced by the brand is necessary, because this ‘soldier not out front did not dare to’ lack of confidence, imagination and constructive ideas in the industry has become a fixed pattern of thinking, if the Such a fixed potential to become professionals and managerial staff, popular ideas. China’s domestic brands harm is enormous, in the pattern of global competition, this is not just MAXAM the problems faced by the brand, but rather