Mayor apologized to the tourists from Xian to see the crisis public relations.doc

 PAGE \* MERGEFORMAT 9 Mayor apologized to the tourists from Xi’an to see the crisis public relations May 8 ‘Daily’ There are a news aroused the author’s special attention. The report, entitled ‘costume’ warrior ‘tourist stabbed in Sichuan, Xi’an, apologized to the tourists’. Content is the afternoon of May 2 speakers, one from Sichuan’s tourism team, visited the North Gate of Xi’an, antique-style into the city, when a dispute with the local management, the results of the presence of a group of Phi wearing a helmet, dressed in costumes of ‘ warriors’ fight, in which a tourist was’ warrior ‘with’ gun ‘fatally stabbed. This is the upper half of the news. Costume ‘warriors’ across the space-time tunnels, wounding contemporary tourists, is really quite fresh, quite newsworthy. The author is more interested in the bottom half of the news: After the incident, Shaanxi Province, Xi’an, party and government leaders attached great importance to the next day, Xi’an deputy mayor also went to visit the injured tourists, and on behalf of Xi’an municipal government to the Visitors to apologize. At the same time, related to a certain punish those responsible. From a marketing point of view, ‘the mayor apologized to the tourists’ This news is a tourist city of Xi’an to preserve its image of a positive act, is a successful public relations crisis. Of course, the ‘warrior’ injury occurred in a sensitive time: ‘Labor Day’ Golden Week. During this period concerning the interests of 10 million tourists, is related to holiday economy, stimulating domestic demand, grand strategy, from the State Council, governments at all levels down to parts, there is always vigilant and not allow major incident. This alarmed provincial Party and government leaders personally intervene, but also makes sense thing. If a weekday, maybe it is there will be such a response. There are some controversial details of the problem, is also worth considering. For example, the matter by the deputy mayor ma