Mass-end apparel brand of training Three of the main.doc

 PAGE \* MERGEFORMAT 10 Mass-end apparel brand of training Three of the main I end apparel brand marketing in the training of staff for many years, and the apparel business in the cooperation among the business side often feel set up and management training, there are many misunderstanding: the effect of training on the one hand expect too much hope that one day trainer training in a short period, the trained sales staff can produce a qualitative leap on the other hand, they fear the enterprise after paying the money and effort into his trainees but also the door to competitors develop a “talent.” Therefore, a reasonable understand the apparel brand and return the terminal operational benefits of training to be able to enable enterprises to carry out more targeted funding to be able to obtain more accurate and effective training benefits. In the interpretation of this theme, we first terminal to make a general analysis of trainees: Terminal stores apparel brands as market-oriented field sales organization, and its for-profit status will determine whether a company can get the perfect market returns, and in the end the process of marketing goods store sales execution and management personnel are related to the fact that the results the key. to the brand franchise stores in major cities in the composition of sales can be found: the products they sell in the market orientation determines the age of the age level of sales, if the brand requires the consumption power of consumers, the stronger its the recruitment of sales staff quality (especially knowledge and sales experience in the higher. The main discussed in this article in the mass clothing brand (ie: product positioning in the market between the age of 16-30 years old, the main market price is less than one thousand dollars, for the regular consumption of fashion brands in the sales-type composition is relatively simple, while the age of the lower level have limited sales experience, high staff turnover