Marketing Thinking small kitchen appliances.doc

 PAGE \* MERGEFORMAT 11 Marketing Thinking small kitchen appliances At present manufacturers of small kitchen appliances much more, such as the United States, and Supor, nine-yang, Sunpentown, Pentium, etc. There are also many large household appliances brand manufacturers began to sneak into this market, such as Gree, Panda and so on, the market competition, much worse. Who can be in the market to seize the hearts of consumers to meet consumer demand, will no doubt be in the competition in a relatively favorable position. I personally believe that succeed in the increasingly fierce competition in the market to achieve a favorable position, then they would ‘channel-oriented, terminal method’. Channel Innovation At present the sale of small household electrical appliances, or follow the pattern of large household appliances, take the appliance store channel, and only few dare to carry out channel brand innovation, into a large supermarket chains to start warm marketing activities. But look at the overall situation is still the sales of home appliances store sales accounted for a larger part of the manufacturers, but manufacturers should be concerned with is profit, we should not be marketing on the volume of work, there is no profit, the factory’s growth lost momentum. While the appliance store sales in the product can be a tremendous contribution to the role, but we can not ignore a big problem: low margins. Major concern is profit appliance stores, and manufacturers of their cooperative basis point is profit, profit is to maximize access to their employment. Small household electrical appliances into the country, whether the United States, the five-star or Suning, must pay a higher admission fees, there are all kinds of promotional marketing in the process of support costs, and various stores in mid-renovation costs, manufacturers have greatly increased the cost of expenses, The general store down the costs for these appliances is not less than 20%, costly