Marketing plan- to meet the changing philosophy of.doc

 PAGE \* MERGEFORMAT 12 Marketing plan: to meet the changing philosophy of Yinianzhiji lies in the spring of companies do a good job summing up the previous year at the same time, we must do a good job of this year’s marketing programs, many companies beginning to plan a sensation, and eventually end hastily, and end up anticlimactic ending, and more Company believes in ‘go where the black, just where the break’, simply can not draw up plans for such enterprises ‘your side Changba I enters the stage, each leading the trend in 2035’ not surprising. Enterprises in the marketing plan reflects the failure of enterprises in the program’s lack of power. Executive power is raised too far in the enterprise where the sound but the implementation of the standards for what is, what defines a good implementation of changes in the environment of the implementation, and not really studied the issue, many enterprises still remain in the concept of simple indoctrination and policy advocacy, the training staff to the implementation of performance-centered culture, but few of the benchmarks and standards implementation. This can not be said that business execution of a major shortcoming. To solve this problem, you have to start from the plan, emphasizing business plan forces. Business marketing plan is the enterprise in the implementation of the plan on the basis of a comprehensive analysis of all aspects of marketing factors, and after the proposed solution is a comprehensive reflection of marketing and enhancing the work is a self-marketing theory and practice of the most profound understanding. I have many friends around the issue of plan are often not keep up with changes in sighs, in particular, are doing marketing, which a well is not in the race against time. Has just launched a new shelves, new competitors are also similar to the market. When a slight improvement in their sales, competitors began to launch a price war. Edgy side of the FALSIFYING solved the problem, t