Marketing plan for the 10 common mistakes.doc

 PAGE \* MERGEFORMAT 12 Marketing plan for the 10 common mistakes Marketing plan is almost all profit organization, one of the core program, the right marketing plan for the company’s success is often made a fundamental contribution. Marketing plan is designed to answer three basic questions company’s core document, these three questions are: Where are we now (for the current situation analysis), we think of where to go (the formation of the company’s strategic direction and goals), we How to get there (select strategies and marketing mix). After investigation found that more than 90% of the company’s senior director of marketing involved in the marketing plan-making process, with an average of 45 days a year of time to undertake this work. Marketing plan and produce the basic framework of the process on whether or not the right marketing plan plays a key role. In general, there are some standard marketing plan process, but we also found that many successful companies, when they develop marketing plans are not always rigidly adhere to a number of ‘eight-legged essay’ type of fixed structure, but according to on the actual situation on the marketing plan to establish procedures to make some useful amendments, thereby saving time and prevent the marketing plan into a fill in the form of word games, or some very bureaucratic approach. As noted above, the company, the importance of the marketing plan is self-evident. However, as do a lot of things, we will always be in the completion of these tasks in the process of committing this or that mistake. The completion of the process of marketing plans as well. I have summed up the process in the development of marketing plan, the most common are the following 10 errors. 1, ignoring the status quo analysis, only emphasize or emphasize marketing plan objectives and marketing mix programs. Director of marketing, a lot of time in the development plan does not attach importance to data collection and information on the