Marketing plan of the three sins.doc

 PAGE \* MERGEFORMAT 8 Marketing plan of the three sins China’s current marketing plan sector, the deities of God gathered in the new men, cohabitation is hard to determine the authenticity of foreign giants, and the increasingly competitive local smugglers defeating each other scandals led to frequent, the situation can be described as chaotic. I know a little world of marketing planning, induction the planners of the “three sins”, the purpose of the marketing plan for the healthy development of the industry humble contribution, an alert seeking a planning peers encourage each other, two corporate clients to help find what you want, no longer deceived. Planners counts one: impetuous Marketing plan is based on the nature of business (ie the customer’s marketing objectives, to meet consumer needs and desires from the core approach, implementing enterprise product, price, channel, promotion, design, planning, service and creativity, and ultimately the individuals and organizations value of the exchange process. According to personal understanding: planning = strategy + planning. Strategy as a strategic, tactical planning, tactics and tools from the process, the direction of strategic decision resources, detailed implementation planning, strategy decides success or failure, it is to find a solution to the problem and the key position critical planning processes and tools are based on appearance, and interlocking, systematic solutions, strategic planning can guarantee will not become a pile of paper, a successful problem-solving strategy is the core, the key to solve is the principal contradiction, covering planning processes, methods and tools, is the principal contradiction and then further refine the targeted anatomy was resolved. Marketing planners face every day is the sea battle of the entrepreneurs are helpless for many years the problem, its working pressure and professional difficult to imagine, a qualified marketing plan, not only a solid theoret