Marketing Planning - to help enterprises to increase the chances of survival.doc

 PAGE \* MERGEFORMAT 31 Marketing Planning - to help enterprises to increase the chances of survival In fact, almost every day we see a large company can disappear or be more powerful and more flexible competitors annexation, as the same species in the natural world, the company’s business failure because they are suited to the evolving technology, consumers demand for new opportunities and opponents. This chapter, the marketing plan will reveal how to help companies increase their chances of survival, managers how to plan for good, sustained growth and profits, you will learn about marketing, planning, for enterprise survival and development. Marketing planning for high growth and high profits, market segmentation and positioning Of course, marketing planning, business success is determined not the only factor. Success, namely, growth and profits, but also depends on two other basic pillars. The first is the core competitiveness of enterprises, it is rooted in the enterprise has the technology, industrial know-how and manufacturing experience, which enables enterprise development and manufacture of outstanding products and services, the other pillar is the driving force behind the organization and responsibility. The success of the company’s leaders can use ‘to be the best’ part of Societe Generale first on the market to motivate employees, loss of core competencies, there is no organization’s driving force and sense of responsibility, employees in a competitive market, success is impossible to The. Marketing planning is crucial, because it brings together these core competition, drive and sense of responsibility, and pay attention to the really important aspects, namely, to satisfy customer needs. Many companies do not understand this and to pay a high price, many companies have a solid technical strength, but also a responsible workforce, but their fatal flaw is the lack of a true marketing planning orientation, a very good example is the ‘Philip’. Thus