MBO-oriented marketing organizations performance management.doc

 PAGE \* MERGEFORMAT 11 MBO-oriented marketing organization’s performance management Operation and management is the process of enterprise development, interact, interaction, confrontation between the two aspects of unification. Operate outside the enterprise-oriented to external expansion as a means to enhance economic efficiency and for the purpose, it is often only by some people within the enterprise commitment, such as marketing personnel; management is a business-oriented interior, in order to control as the means and in order to for the purpose of improving operational efficiency, it is a requirement for all enterprises. Different functions within the enterprise nature of the business operation and management of organizations have different levels of requirements. Assume management responsibility of the marketing organization, more is required to maintain the vitality of business. The management too much control too strict will cause the loss of business vitality marketing organizations, but not well managed will, in turn marketing personnel at the inefficiency of the out of control. Many marketing organizations in dealing with this dilemma when the ‘income when the lax’ - ‘management too strict, loss of vitality and release for a while, management too loose, there out of control on the income of a close’, resulting in the continuity of policies and stability is poor, is not conducive to long-term construction marketing organizations. Management by objectives (MBO)-oriented performance management to achieve business goals through the choice of key indicators, evaluation process and management process will be unity, the key link in the implementation of the management and control, based on the use of performance management mechanisms for the full mobilization of marketing personnel enthusiasm and creativity, and marketing organizations to stimulate business activity in order to achieve marketing, management and operation of the organization’s unity. P