McDonalds KFC smoke of a hundred years of marketing.docVIP

 PAGE \* MERGEFORMAT 10 McDonald’s KFC smoke of a hundred years of marketing In our memory, the McDonald’s and KFC are not Face to Face, that is, shoulder, and families. For a long time, they confront cylindrical ice cream, spicy chicken wings, chicken hamburgers similar products to help things, but also has long been talked about for us. But after years of Bipin, and now these two great world of fast food industry, the strategic differences between the first world increasingly obvious, it seems they are beginning to find their own path of development of the. Kentucky owned the world’s largest restaurant group - Tricon Global Restaurants Group, the group includes a distributed in more than 100 countries and regions, nearly 30,000 KFC chain in the world-famous restaurant, Pizza Hut restaurants, Taco Bell restaurants. KFC fried chicken is the world’s largest fast-food chain in the world, with over more than 11,000 restaurants. These restaurants all over the more than 80 countries, from the Great Wall of China, until Paris, the bustling downtown, picturesque downtown Sofia, as well as sunny Puerto Rico, can be marked to see a Kentucky Fried Chicken fast-food restaurant. November 28, 2000, Kentucky Fried Chicken restaurant chain in China, the leading enterprises in the industry, the first breakthrough in a 400, the highest international fast food chain industry in China, the number of shop the most. To January 2003, Kentucky more than two years time, but also a breakthrough in China’s 800 restaurant chain. KFC now has 32 in China, KFC Co., Ltd., manages and operates more than 200 cities, nearly more than 850 chain restaurants, so that the speed and scale of development, so that became a KFC in China, the fastest growing fast-food chain . ‘McDonald’s is not just a restaurant,’ This sentence accurately extends into the McDonald’s Group’s business philosophy. The overall system in the global McDonald’s system, McDonald’s restaurants operating in a very important