Medical chain of new weapons - Call Center.docVIP

 PAGE \* MERGEFORMAT 6 Medical chain of new weapons - Call Center The emergence of chain business model in many industries to create unlimited business opportunities, supermarkets, electronics, pharmacy, clothing, housing ... ... The emergence of such a business model from marketing ‘4 C ‘concept, is one of the’ Convenience (convenience) ‘is a kinds of expression. Of course, the emergence of this model chain operation can not only bring convenience to customers, while manufacturers there is a great role in brand building, to open up a store is equivalent to more than prime locations have set a four billboards. Among the many chain pharmacies are busy building, when some markets that are highly sensitive brand chain has been actively trying to explore new marketing mode. In the market, the only constant is change, the market is changing, so are also under development and upgrading of marketing theory. Of course, we can not say out of date, but nothing has been further extended. The current theory, 4R highly respected of all brands. 4R theory of relationship marketing as the core, focusing on building customer loyalty. It describes the four new marketing mix elements: the Association (Relativity), reaction (Reaction), relations (Relation) and return (Retribution). 4R theory stresses enterprises and customers in the market dynamics of changes in long-term interactive relationship should be established in order to prevent the loss of customers to win a long-term and stable markets; Secondly, the face of rapidly changing customer requirements, enterprises should learn to listen to customer feedback, timely search, discovery and excavation of customers desire and unhappiness and their possible evolution, while the establishment of rapid response mechanism to respond rapidly to market changes; enterprises and customers should be established between the long-term and stable friendship, from the change in order to achieve sales responsibility and commitment to custome