Mature market and how to ensure the channels profit-.docVIP

 PAGE \* MERGEFORMAT 6 Mature market and how to ensure the channel’s profit? Not long ago, the author of a well-known enterprises to domestic distributors lecture when a student after school to the author to explore a topic, very representative, and that is the mature market, how to do in order to ensure the channel’s profit, so that Products can grow sales, best-selling? This is a lot of companies experienced a product introduction, growth, maturity, decline life-cycle is bound to face a problem, then how can we ensure that the mature market, the channel would still profit? Ensure that the channel order of prices. Mature market, there is no reason why the channel profits, very often it is because the market control is not in place, causing the price confusion, level of conflict spreads, in addition to the level of FALSIFYING (peer channel FALSIFYING), there are vertical FALSIFYING (different level of the channel FALSIFYING), etc., or even hanging upside down, and so the price of non-normal, therefore, mature markets in order to ensure the profits of the channel, as a manufacturer and a supplier must take effective measures to develop strict market requirements Swash goods Through strict management heavy penalties, kill a chicken teach the monkeys to ensure that the entire channel spread, ie, profits can be effectively protected. For example, the Wahaha channel aggregators body, signed an agreement on the adoption of layers, collect deposit and punishing offenders, etc., ensure that the market each channel customers can be sold in accordance with corporate guidance prices, allowing long-term stability. Continue to promote new products. Just as people have the same illness and death, in fact, any of the products also have their life cycle, with the ever-changing consumer demand, even if the re-selling products, but also will have time to decline, the product of the process of dying, but also bound to be profit shrinking process, so, from this point of view,