May 2013 China TV advertising effectiveness evaluation chart.docVIP

 PAGE \* MERGEFORMAT 4 May 2013 China TV advertising effectiveness evaluation chart Summer season, continued to increase the number of creative According to Hao Dayton English Philippine ADEvaluation latest data show that in May 2013 a total number of 347 ad, the ad review consumer of 6.9 million people, more than the total number of advertisements in April increased by 65, compared to 37 last month, an increase As can be seen, relatively flat before the television advertising market has started to recover. Which beverage to 69 the number of ads this month to become champion, cosmetic and food category, followed by respectively 62 and 58. Overall market performance from the ad (API) score of view, this month, the top three advertising API are lower than last month’s average of the top three API mean, month ad quality decline. Among them, the computer digital advertising category to 121.7 equipartition still ranked first, but the second, three homogeneous for the month produced a big change, April beverage category in fifth place, the mean increase in advertising to 108.8 second place this month, and similarly, the sixth place last month to 107.5 food advertising mean among the third place, while second place last month, clothing apparel advertising places the mean fell 94.7 this month sixth, household appliances to the mean of 95.7 dropped to third place from the original fifth month. In addition, the date of the class advertising larger upward trend from the original ninth month rose to fourth place with an average of 98.4, financial advertising API score ranking this month decline is relatively large, the fourth from last month dropped to seventh place this month, with an average of 94.3. Monthly Champion: Procter amp; Gamble ‘Safeguard’ ‘Safeguard Energy Movement milk bath articles’ ads ranked by API score of 181 advertising effectiveness charts in May, ‘Oreo soft fragrant orange flavor dot 15s articles’ ranked second with 180 points. This month