Medical equipment marketing culture and brand value.doc

 PAGE \* MERGEFORMAT 16 Medical equipment marketing culture and brand value Why do so many business sales staff always seemed an alternative? Why is the performance of sales team is always out of tune with the atmosphere within the enterprise? Why even the best corporate culture marketing experience From EMKT. have compromised? This is because many companies do not really follow the concept of customer first, its corporate culture seriously out of line with the market environment, corporate marketing campaigns and corporate culture of mutual departure from the conflict, corporate culture is just a kind of decorative vase. The image that if the requirements of marketing strategy is ‘what are they selling shout to what’ the requirements of corporate culture is, ‘what should be like crying, what is’. Needs of different enterprises in different industries have different corporate culture, its highest level, this is the pursuit of differential advantage. Of large medical equipment company’s corporate culture What is this? Should be a professional in a clinical characteristics of the area, or strong. Specialty is the core values of such enterprises. Such as cancer therapy equipment manufacturing business, its core values is ‘cancer treatment technology leaders’, rather than what ‘for the world to contribute to human health,’ sort of empty slogans. Around the core values and ideals, layer by layer to establish enterprise system and culture, behavior, material culture. In this corporate culture of influence under the guidance of the client and the public’s eyes, should appear a professional company, professional products, professional services, professional image. But just have these large-scale medical equipment companies may not be successful in marketing. Because of this corporate culture is still built on the enterprise on the basis of subjective desire, rather than the customer’s real needs. On medical units (hospitals) customers, large medical equipment can br