McDonalds soft underbelly.doc

 PAGE \* MERGEFORMAT 10 McDonald’s soft underbelly More recently, ideas, and making remarks that King Han Hee, to create a new Chinese-style fast food brand ‘Wonderful’ to subvert the hegemony of the McDonald’s fast food in the world. Way back when Wing Wah Chicken McDonald’s claimed that challenge, and finally come to ‘Come Yishui Han Feng Xiaoxiao’; Red Sorghum ‘Where McDonald’s opened, we are open to where’ the proud slogan in mind. With McDonald’s, Kentucky Fried Chicken fast-food giants such Western-style par or even surpass pass away, has always been the goal of Chinese fast food. However, simply red arches of McDonald’s sign reversed, not to come up with unique skills, I am afraid ‘subversive’ can not be McDonald’s, can only repeat the same mistakes. Re-development of old popular sorghum, shouting slogans at the same time the national desperately cloning McDonald’s who is not Chinese-style fast food outlets. Japan’s best-known management guru Kenichi Ohmae said, wants to defeat an able-bodied, embattled rival, the only viable option is to change the critical success factor (KFSs), it built on the opponent’s weaknesses. In other words, we must find in China a mere 10 years, had occupied the lion’s share of the McDonald’s fast food market, their Achilles heel. Rigid fast-food assembly line production will be eliminated by the times McDonald’s is the product of industrialization and large-scale production. Now, in the early formation of industrial civilization, are entering the information civilized country, it has lost its symbolic significance. This is due to information technology in the promotion of people’s growing demand for diversified, personalization, at a time when McDonald’s hamburger as the year T-Model Ford, as in enjoyed a brilliant line, after giving a direct correlation with the product with the non-monotonic on the development of demand, and gradually withdraw from the public eye focus. As an example, this year October 29, McDonald’s ope