Medicine and health products market who will accompany you to play the brand-.docVIP

 PAGE \* MERGEFORMAT 5 Medicine and health products market who will accompany you to play the brand? Immediate medical health care products market can be described as shear constant tangled. This phase has been the spread of chaos for several years, with the 2005 relevant national policies of repression, has grown from a surface of the chaos, and into deeper chaos. Health care products market Gairuhezou go? Go? This became the marketing elite have had to seriously think about. Mongolia sent from the so-called speculation shifted to the operation of branded pharmaceutical health care products companies will become bigger and stronger basic idea. Simply means that the brand image and logo, the brand is formed the core competitiveness of enterprises and long-term strategic objectives of condensation, this coagulation was eventually recognized and accepted by consumers, and the formation of a relatively continuous purchasing power. The benefits of doing the brand simply means that can provide a long-term returns. But do brands have at least three difficulties: difficult to have a core competence to determine the long-term strategic goals is difficult, recognized by consumers is difficult. From medicine and health products markets in the last few years the winds of battle also be able to count 2-3 slightly famous products in local markets, but hardly a real brand. The reason is why? Because these so-called ‘brand’ disappeared after a year or so, and no one accompanied the play. 1, there is no core competencies, the shareholders will accompany you play? ‘So brand, less money can not dry’ This is the shareholders say. Only in the steady flow of funds, technical support in order to have the core competitiveness of enterprises. The core competence is to enable businesses to special interests for consumers as a unique skill or technology. First, this capability can be realized by customers value good value, such as: can significantly reduce costs, improve product qua