Medical all-terminal - the suicide Marketing.docVIP

 PAGE \* MERGEFORMAT 12 Medical all-terminal - the suicide Marketing Recently, pharmaceutical companies doing marketing projects, found that many corporate CEOs extreme worship of marketing a marketing term - all-terminal marketing, tell the truth, the whole concept of marketing, the terminal continuously in recent years in the pharmaceutical industry of its growing popularity is also inherent in the soil, medicine competition is so fierce, the market resources are relatively limited, with a total of some people to see hope for the term or the concept of marketing, medical marketing, the whole terminal is just a boss for almost all pharmaceutical companies marketing idea of boiling blood. I worked and jun consulting colleagues in the Department of the pharmaceutical industry have also discussed this concept, or a word, by some of our recent years, pharmaceutical companies do a lot of fresh in-depth marketing case studies and successful businesses into the terminal study, we learned quite a few of these experiences is the sublimation of the depth of the marketing idea, especially for the pharmaceutical industry’s marketing is of great guiding significance and learn. Preaching the theory of marketing in medicine does not have practical significance, I am on this marketing concept to explore, through case in the form of hope that can lead to people thinking the pharmaceutical industry. F Company is a private, traditional Chinese medicine production enterprises, more than 100 varieties of traditional Chinese medicine, more than 70 kinds of S amp;amp; P pharmaceuticals, product mix and better, a lot of Chinese medicine products with strong market competitiveness. This enterprise for many years to rely on distribution channels, business for sale, although the sales of slow growth, but it also flies Youziyouwei days. As China’s pharmaceutical business increased emphasis on the terminal and the Chinese pharmaceutical market, the intense competitive environment, the