Melatonin VS999- latecomers Jin.doc

 PAGE \* MERGEFORMAT 11 Melatonin VS999: latecomers Jin Mid-Autumn Festival season, the author of half a month in the market bubble. Mid-Autumn Festival gift market can be described as smoke filled the air, fighting, said intoxicated. As we all know, in medicine and health products industry, Melatonin first to cut into the gift market, one stroke off the ground, its full-year sales of 70 % 80% rely on the two festival Mid-Autumn Festival and Spring Festival period. Be described as the golden holiday! Melatonin so that now dare not say that the effectiveness of the internal market. Fear of the effectiveness of a bigger market, rather than weaken the power of gift market. That is why hundreds of millions of ads melatonin, the rare appeal of its advertising effectiveness reasons. 99 Chinese New Year, by the media as ‘Top Ten Esu ads’ Granny of the first version of the old man earned for Melatonin vat gold. Melatonin’s senior management as well as home consumers a voice regardless of denunciation, offenses against the wind, this is only cost 100,000 yuan has been used in advertisements produced in Autumn 2001 until replaced by cartoon version of the gift-giving advertising, which has been in use ever since. Mid-Autumn Festival and Chinese New Year every year before the month, Melatonin gift that is the rapid surge in the amount of advertising. In the two weeks before the Spring Festival, is once again put in additional efforts. Chinese New Year began in 2001, into a half months in advance to inject more density. Mid-Autumn Festival began in 2002, ahead of 2 months to inject more density. Can be seen that Melatonin on the gift market attention. All along, his first gift market health care products sit tight Kau Yi Zhang, Xiao Kan other products are for me marry clothes. Things are always changing. This day and age, only the change is constant. 999 Pharmaceutical Group access to health care market, its main product ginseng tablets, into the gift market. Do no