Mengniu milk from the donated works and the political marketing public service-oriented.docVIP

 PAGE \* MERGEFORMAT 8 Mengniu milk from the donated works and the political marketing public service-oriented In April 2006, Premier Wen Jiabao inspected in Chongqing, said: ‘I have a dream, so that every Chinese people, first child, drink a pound of milk every day. ‘Mengniu, after obtaining this information suddenness of a thunderbolt had a massive donation of milk works will be carried free of charge to the National number of rural poor schools, the value of a billion dollars of fresh milk. Proposed ‘a pound of milk per day strong the Chinese people’ slogan, and to the spread of nuclear fission rate, invasion of the senses of consumers. According to Mengniu insider news, just 2 months time, Mengniu has completed more than 100 million in sales. Mengniu milk donation is a means of public welfare activities of political figures and the planning and implementation of a word that political marketing, public service-oriented. ◆ What is a political marketing, public service-oriented Of political marketing that the public interest by means of political regulations, political events or political figures to speak, yet the planning and implementation of public welfare activities. For example, the 2003 SARS period, many businesses and organizations donations, donations. Political marketing, public implementation of the end-result of public activities, but the reasons for the implementation of public service activities is in response to a political figure’s speech, or conform to a political event. For example, Mengniu milk donation project is in response to Premier Wen: ‘I have a dream, so that every Chinese people, first child, a pound of milk to drink every day’ speech. ◆ the power of political marketing, public service Political marketing, public welfare-oriented political and public welfare because of their dual properties, which in marketing to promote the spread of that has unmatched strength and reputation effects. In particular in: First, to attract the