Mengniu why shifting Hydrangea Ding Junhui-.docVIP

 PAGE \* MERGEFORMAT 8 Mengniu why shifting Hydrangea Ding Junhui? Mengniu finally make up their own brand of short-board. Compared with the Erie, the same dairy giants Mengniu, brand image and are always people feel a lack of steady. It is a gimmick guy who likes to play, as if all the novelty of the stuff, it can be bypassed. However, the gains will lose it the greatest possible focus on the eye, but also came to a ‘Herd catch a wave of grass is always greener’ negative impression of the after-effects, for a live dairy products for companies in traditional industries, it is not to brand extra points, but the points deduction. In 2005, a super-woman, Mengniu true and bright, but the scenery after the Mengniu brand have been latent crisis began to emerge. Mengniu would appear to have a higher than the old rival Yili brand awareness, however, its image does not always seem Erie ‘decent’. Erie rarely take the fun route, compared to entertainment, it seems to be more special liking for sports. Mengniu won on Super Girl Kristy Zhang and Li Yuchun, the Yili China’s two well-known sports champion Liu Xiang and Guo Jingjing, also in the bag. Sports stars and entertainment stars, although the people can focus on maximizing the eye, but the entertainment star in shaping the brand reputation on the sports stars are far from stable. People will feel, entertainment stars are stirred up, relying on face and luck, while the sports stars are genuine, especially the winner, there is no blood and sweat of the watering, it is impossible achievements. People may prefer and respect for sports stars could be entertainment stars, they might like it, but not necessarily respected. With Super Girl Kristy Zhang and Li Yuchun, Mengniu successfully ‘capture’ the entire people’s eyes, it became known, let the people in the supermarket shelves, one will know that it can be. However, the high degree of attention, and did not bring geometric sales promotion, Mengniu I always off the m