Merchants ad to find media and not eyes closed! - On the investment media selection skills.doc

 PAGE \* MERGEFORMAT 7 Merchants ad to find media and not eyes closed! - On the investment media selection skills Merchants, for the development of enterprises, is an eternal topic. We can easily find various types of marketing magazines, the largest investment is always a pile of ads. Almost 80% of the enterprises, but why the investment is always not successful, or that there is no phone, or is asked by many people, there were fewer transactions. In addition to advertising content investment, the investment choice of a lot of advertising media. Merchants advertising media choices are subject to many factors, such as product features, product positioning, channel selection, investment policy, pricing policies, and even product packaging, etc. In addition, media exposure habits, competitive conditions, environmental conditions and other uncontrollable factors are also the choice of the media have a tremendous impact, of course, also includes enterprise strength, advertising budgets brought about by restrictions. The author believes that the choice of advertising media investment should follow the following four aspects: 1, according to channel selection to find the media Depending on the product distribution of the different channels, choose a different media. Advertising media channels for the current investment sub-trend increasingly clear that companies select the media, we should select for different distribution channels can be covered by the media to launch the channel. For example, in commercial super-channel flow of products, could be considered with the ‘supermarket weekly’ cooperation, so that targeted a high success rate. Of course, the source selection also need to be combined innovation, and concentrates on a particular channel of delivery is not the only option, if the power to allow the media combinations have a more obvious advantage. Different channels who want to hire dealers is especially important for companies. For example, investment