Medium and small enterprises face and Commander - Who won the chicken ribs in the cheese-.doc

 PAGE \* MERGEFORMAT 6 Medium and small enterprises face and Commander - Who won the ‘chicken ribs’ in the ‘cheese’? In the instant noodle industry to target children, adolescents consumer group, in order to eat their main characteristics of dry crisp surface as large as a class brands, as small as two, three brands, and even some regional brands and manufacturers are involved. However, the product positioning of the various manufacturers are different. Compared to high-profit foam noodles, low-margin side is crisp and medium-sized group of sad to face industry products, although in recent years, the performance of crispy noodles market has been very active, as 0.5 yuan / bag cheap noodle products series, the brightest star, but both the Taiwan-funded enterprises face, or a class of Army-funded Hualong, white elephant, are lack Chen Xin, mediocre performance. I’m more medium and small surface level, aiming to focus on the instant noodle industry and even the ‘tasteless’ market and product innovation, and even lead the trend of consumption of crispy noodles. Attracted the attention of the industry. In this focus on the crispy noodle market in the battle for many small and medium enterprises face, there are three of the most dazzling corporate performance. Although it is not Zhengzhou BF’s industry leader in instant noodles, but they have a crispy surface area so that the status of peers not to be underestimated, and in 2005 held in Zhengzhou, the sixth instant noodles products industry conference, its leader, once proposed that we should do ‘Crispy noodle market leader in’ strategic goals. Shows the importance of their position on the crispy side and in the extraordinary strength of this area. In product development, the proposed ‘No features are not listed,’ slogan, the company’s bold and innovative in the development process, in the crisp surface area has developed several unique products: hollow noodles, sesame fragrance, chocolate, noodles, fried dough tw