Medical face marketing worries.doc

 PAGE \* MERGEFORMAT 6 Medical face marketing worries For the pharmaceutical industry, a brand is using its brand into the market in a comprehensive, regional brand is the target key areas of intensive cultivation, while the consumer market norms and the rational for the pharmaceutical companies made a higher demand from the pharmaceutical industry look at the trend of rapid development, many pharmaceutical companies have encountered problems marketing bottlenecks Moreover, the above channel model of efficiency and functionality where there are many unsatisfactory due to market development company salesman eager to complete the task easy for the mental part with strong speculative agents and distributors into the channel to these agents and distributors in the profits or poorly managed, it will find ways to withdraw retreat, so that manufacturers sales channels blocked, and even the manufacturers in some markets. sales channels appear breakage. And now many professional pharmacy drugs because of the number of supermarket slotting allowance money prohibitive for many pharmaceutical companies, and for the current pharmaceutical industry generally optimistic about the chain of retail specialty stores or pharmacies integrated marketing model, such as by brand and fake factors, as well as trade barriers and other factors, this model also exist in the operation is not a small risk and difficulty. In addition, pharmaceutical companies, even some leading enterprises, there are now professionals deprivation, and pharmaceutical companies bottlenecks and the corresponding short board as well as product demand problem, channel distribution, branding issues, has become a cultural marketing and so on certain pitfalls of pharmaceutical companies, or have been exposed to common problems. the depth of change in the medical environment, how to make the pharmaceutical companies out of the worry has become a bottleneck in the marketing focus of pharmaceutical companies. 1 o