McDonalds to do childrens clothing brand Gangster disoriented.doc

 PAGE \* MERGEFORMAT 12 McDonald’s to do children’s clothing brand Gangster disoriented Was born in 1955, the McDonald’s restaurant chain institutions in the world, one of the most successful business model, its worldwide total of more than 30,000 stores. McDonald’s ranked 500 in the world 366, in a recent authoritative survey of the brand research institutions, McDonald’s brand in the world top 100 ranked second only to Coca-Cola. McDonald’s was once the people believe in the catering industry, the spiritual leader of the operation of an outstanding master of the brand, and treat it as America’s national image and incarnation of the spirit of American culture. However, due to changes in market conditions as well as McDonald’s can not be transformation and innovation with the times, since the world since the end of McDonald’s operating performance steadily, and its maximum value when the stock market has shrunk 70%. Its different, its old rival KFC has the sword easy road Off the beaten track, a big push into the Chinese market and achieve brilliant results, at present China has established 1,000 branches, there will be only 560 outlets of McDonald’s behind them. In order to reverse the situation, McDonald’s on the one hand to accelerate the pace of expansion in China’s shop the other hand, vigorously carry out diversification. 2004 McDonald’s on a global scale in order to make significant inroads into the field of children’s clothing as the leading children’s products, and uniform used by Mcdonalds extended to the sub-brands. ‘McKids’ is the McDonald’s apparel brand founded in 1987, and in 1997 in the U.S. retail giant Wal-Mart to achieve monopoly. Operate in, McKids counters through the establishment of large shopping malls and will establish its own independent stores. While McDonald’s restaurants with separate McDonald’s restaurants, but also use an interactive marketing. China’s first McKids brand stores have been on March 13 shopping center opened in Sh