Medical Devices- Channel is king.doc

 PAGE \* MERGEFORMAT 4 Medical Devices: Channel is king China national medical device companies in the development process will face three bottlenecks, one channel, the second is the brand, 3 is the product chain integration. Currently China medical device industry market capacity of 200 billion, more than 20% annual growth rate of , there are 10,005 one thousand manufacturers, of which more than 85% for small and medium enterprises, small and medium enterprises grow largely due to a small number of dealers. Currently China has 180,000 distributors, dealers army from 180,000 find the best distributors of their own is really a problem? channel is done ten million annual sales, and even fifty million must cross the threshold! Your business have less confusion? Why is so hard to find good dealer? What kind of dealer is the best distributors? Dealers why companies always dubious? Dealers why always increasingly difficult to manage? Why do business in the market, the dealer who cost investment is increasing, while sales were unable to achieve growth? Why is my dealer to key resources and energy to invest in competing products by other manufacturers even while we do nothing? To solve this problem, we first define two concepts : Concept one: Dealers are independent legal entity outside of the enterprise, is the business an important link in the chain, the first link in the path, between companies and hospitals bear the product flow, capital flow and information flow to pass, production companies and hospitals is to maintain a link between. Concept II: declarations customer is only a customer specific hospital because each hospital has a few core suppliers, hospitals buy equipment usually find the core suppliers to operate, declarations customers to compensate for the lack of dealer network, lack of relationship, but manufacturers generally do not occur directly between the customer and declarations, manufacturers and distributors generally only business deali