Medical equipment sales how to fight a protracted war.doc

 PAGE \* MERGEFORMAT 11 Medical equipment sales how to fight a protracted war Medical equipment sales novice, they are full of hope for their future, while finding it difficult. Similarly, a large part of the CEOs also felt this way at the beginning of the sales representatives who are full of confidence, but put on the market stroll around in a circle back, the result was satisfactory to very few. In my opinion, these CEOs the confidence of medical device companies primarily from sales representatives hope for the future; and sales representatives hope for the future for three reasons: first, medical equipment sales were generally paid more than sales of daily consumer goods is much higher; Second, sales of medical devices work, especially to attract college students, because many college students prefer large-scale enterprises for the industrial sector or unit sales of goods at the same time, they have a higher cultural level and technical level; and third, sales of medical devices to better access to psychological on satisfaction, it is big business, the question more and more challenging. Is precisely because it is big business, the question more and more challenging, making the sale of medical devices novice felt difficult, and veterans do not know how to quickly train new recruits on the ground combat capability. Here, the author Over the years, marketing planning and consulting experience, combined with his own experience to provide some personal views, hopes to play the role of attracting valuable opinions. ‘God of Wealth’ in Psychological Analysis At present, the market selling equipment types can be broadly divided into three categories: First, the retail price of 500 yuan or so of health or a class of electrical equipment; second is the retail price of 1,000 yuan -5.0 thousand yuan of water between the machine (not equipment) or other ; Third, the retail price of 5,000 yuan more than the health of electrical appliances, health, bedding or two ca