McDonalds fund-raising should not be the name of love coercion of consumers.doc

 PAGE \* MERGEFORMAT 4 McDonald’s fund-raising should not be the name of love coercion of consumers ‘You are willing to donate one to help poor children out of school money? ‘McDonald’s to each consumer of such inquiries in public fund-raising methods at last aroused the resentment and questioned,’ Beijing Youth Daily ‘reports of such behavior be characterized as’ a public donation’. Before that had witnessed the scene of such fund-raising media veteran Wang Zhenglun in his Sina blog, with ‘letter to McDonald’s for a big-character poster’ as its theme the author’s challenge and cause a large number of netizens thread to respond. As a response to the International Children’s Day and well-prepared public service activities, we should first of all sure that this fund-raising activities of the McDonald’s good motivation, but motivation is also good only through appropriate ways and means in order to achieve good results, no doubt, McDonald’s uncle is in the details of the activities at the operational level ignores the feelings of consumers. In fact, McDonald’s characterization of this public donation gentle enough, while bluntly that such publicly asking whether consumers have been willing to donate a way constitute a moral coercion, as expressed in the blog Wang Zhenglun so - When you’re surrounded by dozens of people all around, in that even a high school student look like a little girl did not hesitate to nod, you have the courage to refuse to do? While McDonald’s with ‘small change made to the customer looking for fund-raising proposals’ as their own interpretation of the reasons, but the public under the proposals have been objectively the psychological pressure on them to interfere with independent judgments of consumers freedom of choice and autonomy of mental No wonder more than one person on the McDonald’s this uncomfortable. For this problem may not be bound by relevant laws and regulations, but consumers also should arouse such feelings of McDonald’