Medium and small cosmetics business go-.docVIP

 PAGE \* MERGEFORMAT 18 Medium and small cosmetics business go? Of lay people will look at the cosmetics market is a high-margin, high return and low barriers to entry, the operation was not so complicated, not that the five common model? Ever since mushroomed cosmetics manufacturers, such as the rapid development, at least from close to 1000 new registrations every year the situation is evident. Besieged City’s becoming a classic is that wall with the wall of the differences and gap, the industry enters this area, I know that cosmetics into the simple, difficult to grow, competition fierce, survival difficult market, failures per year, close business hundreds of thousands, so the industry’s confused a lot of people who, faced with fierce competition, cosmetics enterprises, especially medium and small cosmetics company felt the heavy pressure, confusion and perplexity, terminal decisive, advertising circulation of these two tactical level operation because the SLEK, the success of brands such as La-fang, but became famous, and is infinitely larger, and then rose to the height of the strategic level, has been guiding the strategic behavior of some enterprises. Once upon a time, small and medium cosmetics companies believe they have found a road to success, but the result took the market operations of these enterprises are deep sense of loss, ‘to do the terminal exhausted, will not do terminal death’, ‘quest to do the circulation unreasonable’ become a bottleneck in the development of these enterprises confused. Now, let us analyze these two approaches with a view to small and medium enterprises to provide some help cosmetic. Run-off terminal, from the altars and return to rationality In 2002, ‘Sales and Marketing’ magazine published a ‘how to do the terminal after’ the article can be said to reveal a ‘run-off terminal’ swinging back the curtain, and thus give us more to ponder this phenomenon the causes and countermeasures. ‘Call of Duty Terminal’ Origin Th