Medium and small Japanese brand hypermarket Gonglue.doc

 PAGE \* MERGEFORMAT 15 Medium and small Japanese brand hypermarket Gonglue Nowadays, with the consumption of cosmetics consumers to focus increasingly to supermarkets, hypermarkets have become popular products sold on the main channel. However, in the face slotting allowance requested by supermarkets, bar code fees, promotions management fees, a special exhibition fees, business anniversary fees, account opening fee, DM fees and contract renewal fees, the cost of the numerous, and many small and medium Japanese brand Yue Lai the more difficult operations are supermarkets, caught in a ‘do store seeking death, will not do stores waiting to die’ dilemma. In fact, do not do retail outlets, according to the specific circumstances of decision-making businesses, large enterprises in order to expand market share, we must put into hypermarkets operation, while small businesses can be selectively filtering Hypermarkets operate. Related studies have shown that the general public on products sold in supermarkets are usually manufacturers will account for more than 70% of total sales, shows and malls on the day of Volkswagen brand sales increase has a pivotal role. Then, as a well-known is not high, the second and third line of Japanese brand, how can the effective operation of the store’s terminal and profitable? Multi-angle inspection hypermarkets and do preparatory work before entering KA manufacturers and supermarkets to discuss personnel matters relating to admission, you must seriously do three things. First, careful study. At least right is seeking to enter the store twice a thorough investigation, focusing on the credibility of hypermarkets this study, items, layout, similar products, sales, store operating expenses. Second, carefully measured. Based on similar products in supermarkets in certain sales and store operating costs of the understanding, do a more precise measure profit and loss. Compare their own products, gross margin, calculated the lowest numb