Medium and small pharmaceutical enterprises- Deepening the market to do what.doc

 PAGE \* MERGEFORMAT 8 Medium and small pharmaceutical enterprises: Deepening the market to do what Many small and medium domestic pharmaceutical companies are staking their claims to market from the deepening of this choice not because the layout of their market base has a solid, but rather with the policy constraints, industry to accelerate integration and competition is becoming increasingly fierce, blind and rely on continuous introduction of new products large-scale investment (and strokes regardless of) and other means has been difficult to obtain sales increase, companies should be able to survive and continue to develop inevitably from extensive cultivation to intensive transition in the recognition level, the market became a large number of small pharmaceutical enterprises to deepen the strategic choice, and I understand the situation from the point of view, many small and medium pharmaceutical companies market deepening of practice is not successful, in large part because of not what one is into the errors in market behavior that deviate from the direction of the enterprise’s core business ignore the waste of resources and lack of competitiveness considerations, so that enterprises fall into a passive and even into the dangerous situation. First, deepen the market to combine the company’s core directions: Enterprise’s own resources and ability to easily lead to blind a clear understanding of the market deepens, the blind acts of deviate from the core of the enterprise’s business direction, the most direct expression is to look at other people what to do himself what to do, to see the ranks of others, the establishment of the terminal engage in flat channels, also followed their own flat, the result is often sent to the staff, and costs increased, but not achieved the desired results; see other people engaged in the direct-to-consumer marketing themselves engage in the meeting, others will do a 10 tens of thousands, even tens of thousands of 20 that