Medium and small pharmaceutical companies third terminal of the Road Game.doc

 PAGE \* MERGEFORMAT 17 Medium and small pharmaceutical companies third terminal of the Road Game The past two years, ‘third terminal’ to become the pharmaceutical industry marketing of ‘meat and potatoes’, we all look forward to the excavated from the new ‘gold vein’. For those who have healthy ‘thick’ business, the third terminal has been regarded as ‘blue ocean market’, hoping to seize the opportunities in front of new opportunities for the future, if not ‘dominate the world’ can be ‘sub-chiang and rule’. Therefore, these enterprises are ideally brands, capital, production costs, marketing channels and even the structure of varieties and quantity of offensive and defensive ‘commanding heights’, has formulated a series of structural adjustment, including business organizations (such as the establishment of a dedicated ‘third terminal Division’) , reconstruction and training the sales force, marketing planning and marketing policy, system, product structure and product varieties of different specifications and three-dimensional packing adjustment operation of the third terminal development strategies and tactics. Huiren in Jiangxi Province as an example, in 2005, enterprises in the team-building through continuous cultivation and the market is responsible for the development of the third terminal has been thousands of people the size of sales force in order to develop 100 per person a conservative calculation of the third terminal, the market covers the The third number of terminals is estimated that 100,000 or more. For those who have healthy is not ‘honest’ in small and medium enterprises, the third terminal or to become a thriving development in the hope, such as: Sichuan, Shu Zhong pharmaceuticals, as the earliest a third terminal market (though there is no concept of time ) as the main development direction of one of the enterprises, the rapid growth in rural drug markets, well-known brand; third terminal Or just some small and medium enterprises ‘low-co