Medium and small wineries Suggestions for product upgrades (I).doc

 PAGE \* MERGEFORMAT 9 Medium and small wineries Suggestions for product upgrades (I) With the continuous improvement of alcohol consumption patterns and major wine companies to gradually raise prices, product upgrades have been increasingly valued by small wineries, each winery would like to upgrade to the enterprise through product bring more operating space and profits However, most medium and small wineries in the lack of systematic knowledge for product upgrades and operational experience, to promote high-value product upgrades into new products, investing heavily in the promotion after the effect is not obvious, and then let the matter rest. Product Upgrade must be through the various factors that affect product flow to a well-planned in order to achieve the purpose of the upgrade can not be poorly directed, the product upgrades will become the market operation in order to achieve the purpose of one of the methods to lose their main line of function, that is small wineries have to put product upgrades up to the strategic level of business operations up around the main theme of this strategy and coordinating the resource advantages into focus. Only when enterprises are highly concentrated attention from the focus of this up in order to ensure the success of product upgrades. I have been concerned about the small wineries and study of marketing work, to provide some advice and product upgrades that are being or preparing for a common communication medium and small wineries. A, organization and management of the upgrade Normally, only a small winery to survive pressures in the basic solution is more under the premise of the question should be concerned about product upgrades, but left everything to survive stage of sales and profit as the core management system for supporting the organization obviously does not fit the strategic needs of product upgrades . In the survival stage of the business organization and management systems supporting there are fo