Medium-range of marketing methods and key markets.doc

 PAGE \* MERGEFORMAT 5 Medium-range of marketing methods and key markets From EMKT. medium-range marketing approach is that the producers - Agents - Terminal - composed of four consumers. Such a system has the advantage of the market process is short, the logistics speed and great strength of performance support. Disadvantage is that multitude, the cost of management higher than the long-range marketing system. You must also set up offices in the provincial unit to its management and coordination, and even end promotions and so on. The general characteristics of key markets with strong purchasing power, consumer groups, more extensive, with ‘urban economic (economies of urbanization)’ character. Therefore, from start-up stage to the growth period is shorter, more variable. Sometimes, a focus on the city’s sales accounted for 60% of the province, so the value of a larger development. The disadvantage is that high transaction costs, big advertising dollars. Characteristics of this market is currently in line with provinces and cities are in Shandong, Hebei, eastern Manchuria, Jiangsu, Zhejiang and southern Anhui. Backbone in key markets and between markets, is not easily classified. Key markets due to transaction costs and management costs are relatively high, combined with sales of degree, import period is short, and with the completion of start-up stage, with the attendant will appear ‘agglomeration effect (agglomeration effects)’, therefore, the pursuit of flow distributors are often very urgent matter. When the flow and velocity is proportional to, the dealer will be very strong interest, enthusiasm is also unprecedented. But this time the price distribution can easily noticeable down, or even will Fandian also posted to the terminal or distributors. At this point, if the ad pull large, it will lead to ‘excessive competition (excessive competition)’, agents followed will be caught ‘has a volume of non-profit’ situation. Costly to cultivate a market, combin